Creating Content: Step-By-Step

How to create content

1. Understand the problem and the user journey

2. Research. Accumulate information

• If you’re not a domain expert, you need to find a domain expert

• Locate people and/or reliable sources

• • Ex: lawyers, government officials, law texts

A lot of the information we need is inaccessible for many of our project recipients (the impoverished). It may be physically inaccessible through barriers to entry- like distance, poor Wi-Fi connectivity, etc. Maybe the information is obtainable, but dense and difficult to understand (i.e. language barriers; written law). A lot of OpenUp's work is about bridging that gap.

3. Create a draft with all pertinent information

• iterate the content to suit the needs of the tool

4. Edit and summarize, down to the essentials

• Keep it short; keep it sweet.

• User journey should be as quick and efficient as possible. We don't want to overwhelm and alienate the user attempting to access the content

5. Publish and release it

• Collect data on the users. Identify points-of-interest from a user perspective; what are they interested in?

6. Gather feedback on the content

It's important to generate a feedback loop.

SELF-REFLECT

• Is the content you’ve created solving the problem you want it to solve?

• What kind of data can you collect to re-inform the content being generated for the project?

• • iterate and make changes to content based on newfound data

  • To solve the problem, better and better