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How we work (org handbook)
  • Home
  • Onboarding
  • Code of Conduct
  • Project Management
    • Project Initiation
      • Documentation and Checklists
      • Aligning with OpenUp's Mission and Vision
      • Getting Partners and Stakeholders on Board
      • Defining Project Parameters and Limitations (scope)
      • Product Management during the Project Initiation Phase
      • DRAFT COPY
    • Project Implementation
      • Project Planning
      • Agile, Scrum, and the Lean Startup Method
      • Stakeholder Management
      • Meetings
      • Communication
      • Team Management
      • Roles and responsibilities
    • Project Close-out
      • The Close-Out Report
      • Retrospective
      • Donor thanks
      • One page write-up
      • Blog article
      • Maintenance plan (if necessary)
    • Project overviews
      • Citizen Engagement App
      • Our Project List
      • Local Gov Programme
        • Business Portal
      • Tech Infrastructure
    • Project boards
  • How we work
    • Preferred tools
      • Tool sponsorships
    • Budgets & Finance
      • Taxes
        • VAT
        • PAYE and UIF
        • Workmen's compensation
        • Annual PAYE reconciliation
      • The Types of Budgets Used By OpenUp
      • When to Start Planning a Budget
      • Planning a Budget
      • How to Create a Budget
      • How to Spend a Budget
      • How to Adjust a Budget
      • Expense claims
      • Invoicing OpenUp
      • Capturing and approving invoices for payment
      • Allocating AWS costs to a project
      • Allocating Upwork transactions to projects
      • Software, Services and Hosting
      • Downloading Webflow invoices
    • Tool Development
      • Coding Roles
      • Tools For Coding
      • DESIGN
      • The Design Process: Step-By-Step
      • Tools Used In The Design Process
      • Quality Metrics: Design
      • Webflow export rules
      • CONTENT, WRITING, AND MEDIA
      • Creating Substance: The Role of Content in Tool Development
      • Creating Content: Step-By-Step
      • What Goes In Social Media
      • TRAINING & EVENTS
      • Event Planning
      • When, Where, and How to Hold a Training Session
      • Tools Used By Training and Events
      • User testing
      • Making government accessible
    • Outsourcing & Contracting
      • Why do we contract external workers?
      • Platforms We Use To Find Contractors
      • Contracting people for work
      • UpWork Contracting
    • Monitoring & Evaluation
    • Communications & Branding
      • Resizing images
      • Creating an email newsletter
      • Posting a blog
      • Sharing a blog post
      • Marketing Q &A
      • Official communications
      • Tracking app and campaign web traffic sources
    • Human Resources
      • Recruitment
      • Recruitment template: Project lead developer
      • DRAFT Recruitment template: Product owner
      • One-on-ones (1:1s)
    • Organisational Decision Records
      • ODR1: Organisational Decision Records
      • ODR2: Building dynamic web frontends using Webflow
    • Personal Information
    • Password management
  • Tech
    • Development guidelines
    • Preferred tech stack
    • Webflow project guide
      • How to build pages in Webflow so that content can be added using Javascript
    • Setting up a new server
    • Hosting on dokku
    • CDN in front of S3
    • Setting up a new Domain
    • CKAN
  • Product management
    • Our product design process
  • Codebridge
    • Codebridge - the space
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On this page
  • 1. Understand the problem and the user journey
  • 2. Research. Accumulate information
  • 3. Create a draft with all pertinent information
  • 4. Edit and summarize, down to the essentials
  • 5. Publish and release it
  • 6. Gather feedback on the content
  • SELF-REFLECT

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  1. How we work
  2. Tool Development

Creating Content: Step-By-Step

How to create content

1. Understand the problem and the user journey

2. Research. Accumulate information

  • If you’re not a domain expert, you need to find a domain expert

  • Locate people and/or reliable sources

    • Ex: lawyers, government officials, law texts

A lot of the information we need is inaccessible for many of our project recipients (the impoverished). It may be physically inaccessible through barriers to entry- like distance, poor Wi-Fi connectivity, etc. Maybe the information is obtainable, but dense and difficult to understand (i.e. language barriers; written law). A lot of OpenUp's work is about bridging that gap.

3. Create a draft with all pertinent information

  • iterate the content to suit the needs of the tool

4. Edit and summarize, down to the essentials

  • Keep it short; keep it sweet.

  • User journey should be as quick and efficient as possible. We don't want to overwhelm and alienate the user attempting to access the content

5. Publish and release it

  • Collect data on the users. Identify points-of-interest from a user perspective; what are they interested in?

6. Gather feedback on the content

It's important to generate a feedback loop.

SELF-REFLECT

  • Is the content you’ve created solving the problem you want it to solve?

  • What kind of data can you collect to re-inform the content being generated for the project?

    • iterate and make changes to content based on newfound data

    • To solve the problem, better and better

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Last updated 4 years ago

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