Creating Substance: The Role of Content in Tool Development

Content gives space substance. The words printed on the pages bound by a spine between the covers of a book are what make the difference between To Kill A Mockingbird and Fifty Shades of Gray. In OpenUp, content creation begins at the point of the project's inception.

The content takes a user through a journey. It informs, actuates and propels the user, preferably toward a desired outcome or the output. Content creation requires understanding both the user journey and the problem a project attempts to address. Both play an integral part in determining the tone and the subject matter that needs to be created, in what form and through which mediums.

Content Creation for Tool Development

• Synthesizing and slimming down information that already exists, to suit the needs of both the user and the tool being built

• Collaborating with coders and designers to create material and a cohesive flow