> For the complete documentation index, see [llms.txt](https://openup.gitbook.io/handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://openup.gitbook.io/handbook/how-we-work/tool-development/creating-substance-content-in-tool-development.md).

# Creating Substance: The Role of Content in Tool Development

Content gives space substance. The words printed on the pages bound by a spine between the covers of a book are what make the difference between *To Kill A Mockingbird* and Fifty *Shades of Gray.* In OpenUp, content creation begins at the point of the project's inception. 

The content takes a user through a journey. It informs, actuates and propels the user, preferably toward a desired outcome or the output. Content creation requires understanding both the user journey and the problem a project attempts to address. Both play an integral part in determining the tone and the subject matter that needs to be created, in what form and through which mediums.

### Content Creation for Tool Development

* Synthesizing and slimming down information that already exists, to suit the needs of both the user and the tool being built
* Collaborating with coders and designers to create material and a cohesive flow